Bi-Directional Salesforce Integration

In the last few years, doing things online has become standard: emailing, reading, creating documents, shopping, socializing, etc. So much so that working processes have moved online as well.
As a result Integrations have been set up to allow the data to sync in all the relevant places, to help maintain a clean database, prevent data duplication, provide the most up to date information and free you from manual data entry.

Salesforce Integration
Salesforce is  a major player when it comes to online CRM,  and because of this, many applications and platforms provide an integration with Salesforce.  (CRM is an acronym for Customer Relationship Management. it is designed to improve customer service).
FormTitan also provides an integration with Salesforce, however, in comparison to other form builders, this integration is much more powerful.
Making the connection between an online form and Salesforce CRM is mostly done using professional developers. and though there are a few form builders that actually do offer an integration, they are one sided and very limited in their capabilities.

But what does "One sided" mean? When you integrate an online form with Salesforce, you do so in order to have data that is entered in your form  also automatically synced in your CRM (this is called "Write" because you update your salesforce account). However, one would expect to have your online form updated with data from Salesforce as well (This is called "Read").
Having a working two-way connection that enables reading and writing is called a BI- Directional integration.  and guess what? FormTitan possesses this exceptional capability for syncing in real time, providing instant, up-to-date information about customers, sales and products;

What are some of the use cases for a bi-directional integration?
a common example of an effective data integration is setting up automatic record creation within your CRM whenever a potential lead fills out your website contact form. While the second side to this integration could be to draw contact details from your Salesforce account and have them populated in your form fields, so the user, (if already listed in your CRM), would not have to type in his details again.  

Another use case could be to create an online survey form  that asks its participants to choose from a series of options, and have those options populated in the form straight from your Salesforce picklists. The other side of this integration could be to update the survey results in your Salesforce account.